Design Lead,
Information Architect,
Systems Thinker
My name is Simone (/si'mo:ne/).
I design information environments for human beings and machines.
I make complex things meaningful.
I'm a Systems Thinker and Design Lead.
I hold a Master Executive in Information Architecture & UX Design.
I started working on digital products over twenty years ago and I've been working at the BBC in London since 2018.
My current job title is Senior User Experience Architect.
Specialised in
Product Design / Information Architecture / User Research / Design Systems / AI Workflows / Accessibility / Data-informed Design
20 Years Experience
BBC, London / Zurich Insurance PLC, Milan / Nutek (Founder), Turin / Deltatre, Turin
Simone is a passionate and thorough Information Architect who can easily move from the philosophical to the practical. A great team member to have personally and someone who will always take the lead and deliver.
Case studies
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BBC Sounds
Sounds Collections
Designing a new collections feature to help listeners organise and rediscover content on BBC Sounds.
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BBC Sounds
BBC Sounds on Sonos
Designing a full, personalised BBC Sounds experience for Sonos users.
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BBC S&SD
BBC Picos
Rethinking the commissioning process: designing the pan-BBC Proposal and Commissioning Management system.