Simone Ferraro - Design Lead, Information Architect, Systems Thinker, Senior Product Designer, London

Design Lead,
Information Architect,
Systems Thinker

My name is Simone (/si'mo:ne/).
I design information environments for human beings.

I'm a Systems Thinker and Design Lead.

I hold a Master Executive in Information Architecture & UX Design at IULM University in Milan.

I started working on digital products over twenty years ago and I've been working at the BBC in London since 2018.

My job title is Senior User Experience Architect.

I make complex things meaningful.

Specialised in

Product Design / Information Architecture / AI Workflows / Accessibility / User Research / Design Systems / Data-informed Design

20 Years Experience

BBC, London / Zurich Insurance PLC, Milan / Nutek (Founder), Turin / Deltatre, Turin

Simone is a passionate and thorough Information Architect who can easily move from the philosophical to the practical. A great team member to have personally and someone who will always take the lead and deliver.

Vicky Holland - Creative Director for UX Architecture, BBC

Design Lead,Information Architect,Systems Thinker

Specialised in

20 Years Experience

Design Lead,
Information Architect,
Systems Thinker