Sr. Product Designer,

Information Architect,

Systems Thinker

My name is Simone (/si'mo:ne/).
I design information environments for human beings.

Simone Ferraro

I'm a Systems Thinker and Design Lead. I got a Master Executive in Information Architecture & UX Design at IULM University in Milan, Italy.

I started working on digital products over seventeen years ago and I now work at the BBC in London.

My job title is Senior User Experience Architect.

I make complex things meaningful.

Simone is a passionate and thorough Information Architect who can easily move from the philosophical to the practical. A great team member to have personally and someone who will always take the lead and deliver.

Vicky Holland - Creative Director for UX Architecture, BBC