Simone Ferraro

• I am the voice of UX in project teams, explaining my rationale to developers, editorial staff and product managers.
• I work in partnership with other members of the team to get to the core of what our users need, creating sketches, concepts, user journeys, wireframes and navigational prototypes.
• I lead on user requirements employing relevant design and research methods and techniques to ensure a compelling and accessible design.
• I lead the delivery of user requirements, personas, domain models, ontologies and functional specifications to ensure the design comes to life.
• I engage the wider team and key stakeholders in the user-centred design process, ensuring that user research is central to design decision making.
• I mentor and motivate colleagues.
• I direct the work of UX team members and ensure high quality delivery.
• I initiate projects and prioritise own workload.
• I guide the work of external agencies and freelancers to learn new things, see new perspectives and create new ideas.
• I help organise formal and informal user research, and proactively try out ideas and designs with people to make sure we’re meeting real user needs.
• I investigate new research or design methodologies and ensure the team are kept aware of advances in the UX field.
• I do all this with a view to achieving a single, seamless service across all BBC products and services.
• I input into recruitment and development of junior staff.
• I support a positive working environment that considers the needs of a diverse team.

Selected Talks