UX/HCD Process

I can use User Experience Design process main techniques and I can easily work either on pre-existing projects or on to-be-defined strategies from scratch.

I use to report exhaustive technical documentation and deliverables.

  • Stakeholder Interviews
  • Contextual Enquiry
  • Surveys
  • Content Audit
  • User Interviews
  • User Stories
  • User Testing
  • Personas
  • Use Cases
  • Scenarios
  • Experience Mapping
  • Card Sorting

Information Architecture

I love putting everything in its right place, I always did. And yes, I'm pretty obsessed with that.

I first plan, then order and relate contents to define effective Information Architectures.

I use to report exhaustive technical documentation and deliverables.

  • Organization Schemes
  • Organization Structures
  • Content Inventory
  • Ecosystem Mapping
  • Wireframing
  • Sketching
  • Functional Site Mapping

Interaction Design & Prototyping

Over the last ten years I have been designing websites, themes, landing pages and prototypes.

I build interactive prototypes using prototyping softwares like InVision, Balsamiq, Principle, Axure...

I also create fully working HTML prototypes using Bootstrap or Foundation.

UI Design

I design beautiful User Interfaces using Sketch3, Photoshop or Illustrator .

I use to analize all the insights an data emerged during the early phases of the UX design process in order to create accurate, engaging, effective and usable hi fidelity user interface designs.


Yet, I do love writing some lines of code: my abilities help me to create working HTML prototypes and build or fix many frontend functions.

Over these last years I learnt PHP/MySql too. I therefore can create a safe and performing Wordpress theme from scratch (PSD/Sketch or HTML to WP).

MMXIX Simone Ferraro | P.I. 09776950017 | Via Guido Reni, TURIN, IT | Melville Court, W12 9NY, LONDON, UK