I love putting everything in its right place.
And yes, I'm pretty obsessed with that.

Information Architecture

I first plan, then order and relate contents to define effective Information Architectures.

I use to report exhaustive technical documentation and deliverables.

UX/HCD Process

I can use User Experience Design process main techniques and I can easily work either on pre-existing projects or on to-be-defined strategies from scratch.

Additional Skills

Public Speaking

I give Information Architecture and Product Design talks worldwide and online.

I love engaging with my audience and sharing ideas and case studies.

Interaction Design

Over the last twelve years I have been designing websites, themes, landing pages and prototypes.

I build interactive prototypes using prototyping softwares like InVision, Principle, Axure...


Yet, I do love writing some lines of code: my abilities help me to create working HTML prototypes and build or fix many frontend functions.

Over these last years I learnt PHP/MySql too. I therefore can create a safe and performing Wordpress theme from scratch (PSD/Sketch or HTML to WP).

UI Design

I design beautiful User Interfaces using Sketch3, Figma, Illustrator...

I use to analize all the insights an data emerged during the early phases of the UX design process in order to create accurate, engaging, effective and usable hi fidelity user interface designs.

MMXXI Simone Ferraro | P.I. 09776950017 | Via Guido Reni, TURIN, IT | Melville Court, W12 9NY, LONDON, UK