I love putting everything in its right place.
And yes, I'm pretty obsessed with that.
I first plan, then order and relate contents to define effective Information Architectures.
I use to report exhaustive technical documentation and deliverables.
Simone is a passionate designer. He is rational and accurate in analytical works, but he's able to boost innovation when it is needed, thanks to his immagination. In team works he is reliable and he shows great mediation and facilitation skills.
Federico Badaloni - Information Architect & UX Designer, Gruppo Editoriale L'Espresso
I heavily rely on many Product Design techniques. With a constant focus on human behaviour, I work closely with users, product teams, architects and engineers. I make sure everyone is constantly involved in the process.
I had the pleasure to work with Simone for a big design project; he was the one that brought our propositions and vision into a real frame thanks to his UX expertise, speed and ability to translate complex ideas in a simple way.I would highly recommend Simone to be part of your project team.
Gianmatteo Gallina - Head of Digital, Zurich Insurance LTD
I give Information Architecture and Product Design talks worldwide and online.
I love engaging with my audience and sharing ideas and case studies.
Back in the days I spent many years designing websites, themes, landing pages and prototypes.
I can now help crafting UI components and interactive prototypes using the latest in state-of-the-art production software.
In the past I did love writing some lines of code too. PHP, Mysql and HTML mostly.
I created many safe and performing Wordpress themes from scratch (PSD/Sketch or HTML to WP).
A coder mentality is still in the back of my mind and it helps making the collaboration with the engineers smoother.