About me

Hello, my name is Simone Ferraro.
I design information environments for human beings.

I'm a passionate design-thinker as much as an enthusiast self-taught coder & UI designer and I got a Master Executive in Information Architecture & UX Design at IULM University in Milan, Italy.

I'm a UX Collective writer and former Architecta (Italy) and Interaction Design Foundation (Denmark) member.

Besides, I really love music (I'm a former DJ, radio speaker and music journalist), photography and every form of visual art.

I started working on digital products over fifteen years ago. After running my own digital agency in Turin and after working as a UX Consultant at Zurich Insurance LTD in Milan I am now Senior UX Architect at the BBC in London.

I enjoy working as member of a cross-functional team and I love Agile software development methods and iterative design.

Simone is a passionate UX Designer. He is rational and accurate in analytical works, but he's able to boost innovation when it is needed, thanks to his immagination. In team works he is reliable and he shows great mediation and facilitation skills.

Federico Badaloni - Information Architect & UX Designer, Gruppo Editoriale L'Espresso

Lifelong Learning

I've been constantly committed to learn the latest ideas and techniques in my field.

Master Executive in Information Architecture & UX Design
IULM University - Milan, Italy (2015)

Full Day Conference
Global Accessibility Awareness Day (GAAD) 2024 - BBC London Broadcasting House (2024)

Nine Days Conference
SXSW Conference 2022 - Austin, Texas / Online (2022)

Online Webinar
Ethics and synthetics: Navigating the grey areas of the synthetic media revolution by Henry Ajder for BBC AI&ML - Online (2021)

Online Webinar
A Critical View of Social Good in AI by Shakir Mohamed for BBC AI&ML - Online (2021)

Full Day Workshop
Take planet-centric approach with circular design toolkits - Euro IA, Online (2020)

Hackday
BBC Hackday: How To Prevent 'Mutant Algorithms' - Online (2020)

Online Webinar
La governabilità della complessità by Luciano Floridi for Architecta - Online (2020)

Full Day Workshop
Data Informed Design by BBC Academy - London, UK (2020)

Two-day Training
Professional Scrum Master by Agility in Mind and the BBC Academy - London, UK (2019)

Full Day Conference and Workshop
Experiential Futures by BBC UX&D - Manchester, UK (2019)

Full Day Workshop
Data standards in API by the Open Data Institute - London, UK (2018)

Full Day Workshop
Introduction to Machine Learning by the Open Data Institute - London, UK (2018)

Full Day Conference
AI, Society & Media by Leverhulme Centre for the Future of Intelligence, The Alan Turing Institute and The BBC Academy - London, UK (2018)

Three Days Training
Multi Platform Strategic Innovation by BBC Academy - London, UK (2018)

Full Day Workshop
How to future by Changeist- London, UK (2018)

Full Day Conference and Workshop
Getting Ready for The Future by BBC UX&D - Manchester, UK (2018)

Full Day Workshop
Information Architecture Essentials by Andrew Hinton & Dan Klyn - Bologna, Italy (2015)

Full Day Conference
IA SUMMIT 2015. by Architecta - Bologna, Italy (2015)

Corporate Trainings
BBC Academy - London, UK

  • Machine Learning and AI at the BBC (2020)
  • Brand 101(2020)
  • Accessibility for Web Developers (2019)
  • Accessible User Experience at the BBC (2019)
  • Unconscious Bias Training (2018)
  • Data Protection & Cyber Security (2018)

Advanced UX Courses
The Interaction Design Foundation - Copenaghen, Denmark

  • Psychology of Interaction Design (2017)
  • Conducting Usability Testing (2017)
  • Affordances: Designing Intuitive Interfaces (2016)
  • Information Visualization (2016)
  • Gestalt Psychology and Web Design (2016)
  • Mobile User Experience Design (2016)

MMXXIV Simone Ferraro | Melville Court, W12 9NY, LONDON, UK